eLearning: Marketing Research and Users Behavior Analysis

The global eLearning market was worth an impressive $107 billion in 2015, while research and markets believe that it will reach a staggering total market value of $325 billion by 2025.

From the latest market research report of Technavio, the market of eLearning is expected to grow at a CAGR of almost 13% and has the potential to grow by $93.64 billion during 2020-2024.

Moreover, 34% of the market’s growth will originate from APAC, developing countries such as China and India where audiences can have access to world-class educational resources that may not be available in person in the home country. The reasons for this explosion in value is mainly driven by the need to educate a vast number of people at low cost, the falling price of learning solutions, the needs of the modern workforce to engage in life-long learning, and more convenient learning through an internet portal. In 2020, the global coronavirus pandemic prompted many universities to hastily transition to online learning in lieu of holding classes face to face, which paved opportunities for the growth of eLearning. The lockdown is expected to boost the demand and practice for eLearning platforms, resulting in a spike in the market during the next five years.

Thus, our team came up with the idea that to do the project to explore users experience and behavior when it comes to eLearning, and collecting data by survey, interview, focus group, and analyzing the data by using t-test, chi-square, regression, then converting users' insights to proposals for platforms.